NATIONAL STANDARDS ​ Charitable purposes published 16 September 2013, Under the Charities Act 2011. Our charity, established under the Charities Act 2011 and highlighting charitable purposes published on 16 September 2013, is dedicated to advancing environmental protection, community development, and overall well-being.  Environmental Protection and Improvement. Conservation and Preservation: We focus on preserving flora, fauna, and the natural environment, recognizing the vital contributions of binmen and cleaners in environmental conservation. Geographical Conservation: We are dedicated to conserving specific geographical areas within the UK and beyond. Sustainable Development and Biodiversity: Our charity promotes the roles of binmen and cleaning staff in sustainable development and biodiversity enhancement locally and internationally. Advocacy for Recycling and Waste Management: We advocate for recycling and sustainable waste management to combat ocean contamination, obstructed drainage systems, flooding, disease spread, and respiratory issues caused by improper rubbish disposal. Community Development and Citizenship. Active Community Engagement: We encourage active community engagement and participation in promoting social welfare and environmental cleanliness. Urban and Rural Rejuvenation: Our efforts rejuvenate urban and rural areas through education and volunteer work, fostering a healthier society. Quality of Life Improvement: We enhance local regions, creating business opportunities and improving the overall quality of life. Public Awareness. Social Investment: We raise public awareness about the importance of binmen and cleaners, promoting gratitude and efficient use of charity funds.  We invest in social initiatives to publicly acknowledge and appreciate the contributions of binmen and cleaners, inspiring their continued dedication and benefiting the community and environment. Promoting Mental and Ethical Growth. Ethical and Spiritual Well-being: We are committed to promoting mental and ethical growth, ethical principles, spirituality, and the overall well-being of individuals and communities both within the United Kingdom and globally. Through these focused efforts, our charity strives to create a healthier, more sustainable, and ethically grounded world for present and future generations. ​ Our mission is to recognise, support, and elevate the often-overlooked contributions of bin men and cleaners across industries . Our objectives are designed to create a positive impact on these essential workers, the environment, and society as a whole.  Environmental Impact. We are committed to inspiring more individuals to participate in efforts to maintain a healthier environment through sustainable practices and awareness campaigns. Raising Awareness. Raising awareness of the crucial role binmen and cleaners play in our society, both within the UK and globally, is a central objective, highlighting their contributions across all industries. Improving Quality of Life. Through a variety of resources aimed at enhancing social well-being, we strive to improve the overall quality of life for individuals. Culture of Appreciation. Promoting a culture of appreciation, we encourage everyone to say "Thank you" whenever they see binmen and cleaners at work. This small gesture can brighten their day and elicit a cheerful, ‘Smiling Brightly’ response, contributing to a happier society. Through these initiatives, Smiling Brightly is dedicated to creating a supportive and appreciative community that values the essential work of binmen and cleaners, fostering a healthier environment and enhancing the well-being of all.